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Asics

Beginning life in 1949, Mr. Kihachiro Onitsuka launched his athletic footwear company by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS in 1977, based on the famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body."
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